Trade Secrets: Marketing yourself

Marketing yourself 

Getting your message out to the world

As a copywriter, you spend your working life marketing other people’s products and services. But how well are you selling yourself? Do you market yourself with oomph, sparkle and brio? Or do you save that for your clients?

In this 26 Trade Secrets workshop, we explored what makes you stand out, where you want to take your business and how to get there. We talked about your website and discussed how to get yourself noticed – in a way that feels right for you.

The session covered how to:

  • Position yourself and your work
  • Expand your client base and repertoire
  • Present your brand online
  • Network your way to new business
  • Develop a one-minute elevator pitch.

Read a review of the session here.

Latest 26 Facebook

18 hours ago
From inboxing to thought showers: how business bullshit took over

"Business bullshit can and should be challenged. This is a task each of us can take up by refusing to use empty management-speak."
An interesting insight into the history and corrosive nature of the ... See more

The long read: Vacuous management-speak is easily laughed off – but is there a real cost to talking rubbish?

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1 day ago
Getting Published - 26

Looking for another excuse to join us at The Betsey Trotwood next week?

As well as hearing from a panel of published authors about conventional and unconventional routes to publication, you can ... See more

No matter how brilliant a writer you are, getting published the conventional way is a notoriously difficult thing to do. Tolkein, Steinbeck, and Faulkner were all politely rejected at first. J.K ... See more

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Latest 26 images

Image by Tony Linkson
Found on the island of Giglio, Italy by Chris Bird.
26 Screenshot by Lara Muth
I live at number 26, and this is my bin!  Rebecca Thomas
Captured in Venice by Elen Lewis
26-jane
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Spotted by Marin Lee at the Serpentine in Hyde Park
Spotted in Copenhagen by Helen MacKinven.
Spotted on the airfield of Tivat airport in Montenegro by Martin Lee
I took this picture in a fabulous vegan and raw food restaurant in Turin - Ezri Carlebach
Spotted in Capri by Laura Hunter
Woods near Jouqueviel, Midi-Pyrenees, 10 minutes after I had told my walking group about 26. They gave me a funny look. By David Mathews
Image by Ed Pritchard
Image by Lydia Thornley in Krakow
Spotted in Belfast by Jonathan Holt
From Christmas travels in Krakow by Lydia Thornley
Night time lamp from Christmas travels in Krakow by  Lydia Thornley
Daytime lamp from Christmas travels in Krakow by  Lydia Thornley
26 Venice Street, Mornington, Australia by Aimee Chalmers
Spotted near Lavigny, Switzerland. Image by Linda Cracknell.