Archive Dive: E is for Ends Fri

Nick Asbury is a freelance writer and one half of creative partnership Asbury & Asbury. His work has won two yellow pencils in Writing for Design and appeared In Book several times. You can follow him @asburyandasbury.

The brief: design a press ad for the last ever episode of ‘Friends’, airing on Friday.

Any ideas?

How about this:

 

Beautiful, isn’t it?

I think beautiful is the word. There’s something about ideas like this that goes beyond being clever or funny or witty. Yes, we admire the cleverness of the creatives for spotting the opportunity. But more than that, we admire the sheer serendipity of it all. It’s beautiful that the universe can occasionally align itself in such a way as to produce ideas like this. What if ‘Friends’ had aired on a Thursday? What if it had been called ‘Flatmates’?

It reminds me of an interview with Shane MacGowan, where he said he doesn’t so much write songs as discover them. They’re already floating around out there and he just reaches up and grabs one. Some ideas are like that.

And what makes it more satisfying is that it’s a real idea. Channel 4 needed to promote this. It had to be something instant and informative for people flicking through their newspapers and glancing at the listings. The answer is simultaneously as pragmatic and on-brief as it’s possible to be, while also being as clever and lateral as you can get.

For me, it’s ads like this that make the D&AD archive a thing of great value. If you want to persuade the public of the value of advertising and design, almost as a kind of commercial art form, then it’s work like this that does it. It’s a little, sparkling fragment of cultural history, instantly evocative of a certain time and place. It almost reads like a short poem, artfully summing up an entire decade in two words.

And it only got in-book.

Bastards.

To see the work click here.

 

This article first appeared on the D&AD website

 

 

Leave a Reply

Latest 26 Facebook

6 hours ago

26 Emerging Writer Award winners announced

The winner of the second annual 26 Emerging Writer Award was announced last night at an event in London.

Edinburgh-based copywriter Jamie Delves received ... See more

LIKE
LOVE
HAHA
WOW
SAD
ANGRY
2 days ago
26 presents John Simmons in conversation with screenwriter, Rob Williams

It's your last chance to get your tickets for tomorrow's event. It's going to be a good one - rockstar writer Rob Williams chats to John Simmons about getting your words on screen. ... See more

Back in 2008, Rob Williams gained one of only eight places on the BBC Writers’ Academy, run by John Yorke. His success there led to writing scripts for BBC dramas like Eastenders, Holby City, ... See more

LIKE
LOVE
HAHA
WOW
SAD
ANGRY
« 1 of 11 »

Latest 26 images

26 Screenshot by Lara Muth
I live at number 26, and this is my bin!  Rebecca Thomas
Captured in Venice by Elen Lewis
26-jane
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Distance markers on a disused railway in East Sussex. The Cuckoo Line.  By Tony Linkson
Spotted by Marin Lee at the Serpentine in Hyde Park
Spotted in Copenhagen by Helen MacKinven.
Spotted on the airfield of Tivat airport in Montenegro by Martin Lee
I took this picture in a fabulous vegan and raw food restaurant in Turin - Ezri Carlebach
Spotted in Capri by Laura Hunter
Woods near Jouqueviel, Midi-Pyrenees, 10 minutes after I had told my walking group about 26. They gave me a funny look. By David Mathews
Image by Ed Pritchard
Image by Lydia Thornley in Krakow
Spotted in Belfast by Jonathan Holt
From Christmas travels in Krakow by Lydia Thornley
Night time lamp from Christmas travels in Krakow by  Lydia Thornley
Daytime lamp from Christmas travels in Krakow by  Lydia Thornley
26 Venice Street, Mornington, Australia by Aimee Chalmers
Spotted near Lavigny, Switzerland. Image by Linda Cracknell.
Spotted in Leipzig by Angus Grundy. ‘A gorgeous prize-winning renovated 1930s Art Deco villa.’
26 on a wheelie bin in Godalming - Andy Hayes